The Netflix approach to shipping software
Great engineering isn't about avoiding mistakes. It's about making them small, visible, and cheap to undo. What a streaming company taught the…
Our Journals
Strategy, craft, and a few articles we just felt like writing. From our founder, team, and a few friends.
158 Articles
A page worth getting lost on
People rarely remember finding the right page, but they'll often remember how your website handled the wrong one.
Thankful for text-wrap: pretty
Two CSS properties, a decade of orphaned-word complaints, and some mild embarrassment of learning something this useful this late.
The case for monochrome
Why this brand stays black and white, which brands the discipline actually suits, and the honest, slightly personal reason it started that…
Tools don’t have taste
The software changes monthly now. The eye that decides what's good doesn't come bundled, and it never has.
The unsubscribe button is a compliment
Someone left your list this morning, politely, with one click. That's not rejection. That's the nicest exit interview you'll ever get.
Our favorite mistakes
We never understood treating failure like a label. Instead we learned that failing fast is the defining skill of the age of…
In defense of the phone call
Forty-one messages, three muted participants, zero clarity. Then somebody called somebody, and it was over in two minutes.
The Colony Candle (may spark ideas)
Our newest drop is a awesome locally made candle (poured by Mellow + Ivy), and a three-word disclaimer. Apparently we have a…
Deadlines we set for no one
The internal project could slip a month and no client would ever notice. We'd notice. That turns out to be the whole…
Music to work to
Get work done with Neon Thunder, the latest playlist our team is jamming to.
Onboarding a client is onboarding a team
When you join a company, someone shows you where things live and who to ask. We expect the same of ourselves in…