The lava lamps guarding the internet
A real slice of the web's encryption is seeded by a wall of lava lamps in a San Francisco lobby. It isn't…
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35 Articles
When the number becomes the goal
Nobody on your team is cheating. They're doing exactly what the dashboard asked. That's the problem Goodhart saw coming fifty years ago.
The 80/20 of your website
A handful of pages do most of the work. A handful of sections do most of the convincing. The rest just has…
The Netflix approach to shipping software
Great engineering isn't about avoiding mistakes. It's about making them small, visible, and cheap to undo. What a streaming company taught the…
Naming things is design
Menu labels, button copy, file names. The words are the invisible half of information architecture, and when they're right, everything else gets…
Automation with a signature
Efficiency is a gift. Absence is an insult. A working rule for deciding which parts of the machine still need your name…
Ship the skateboard
The MVP lesson about skateboards to rocket ships survives because it's right and almost nobody follows it.
Third-party scripts are house guests
Every pixel, widget, and embed on your site is a guest with a key to the place. Some of them moved in…
The backup you never tested
An untested backup isn't a plan. It's a hope with a file name. The restore drill is what turns it back into…
Analytics without questions is a screensaver
A dashboard nobody interrogates is decoration. The chart was never the point. The question you brought to it is.
The web is still the best room
Every platform profile is a rented booth in someone else's building. Your website is the one room where nobody rearranges the furniture…
Accessibility debt is still debt
Skipping access isn't a saving. It's a loan, the interest compounds quietly, and the balance never announces itself.