The costume principle
A costume is a waiver, not a talent. On play as a method, understudies who know things, and why your brand should…
Field Notes
46 Articles
October, again
The graveyard went back up this weekend, same as last year, which is exactly the point. On returning seasons, fixed points, and…
The room is a tool
Nobody audits the studio itself. The walls, the default screens, the seating — the room is making decisions all day, mostly unsupervised.
Colony Presents: The Arcade (now with a wizard…)
So, we built an arcade. It started as a personal project for us and the best parts were never planned.
The misogi project
One project a year with a real chance of failure, chosen on purpose. Notes on borrowing a ritual we found in a…
The case for monochrome
Why this brand stays black and white, which brands the discipline actually suits, and the honest, slightly personal reason it started that…
Tools don’t have taste
The software changes monthly now. The eye that decides what's good doesn't come bundled, and it never has.
The unsubscribe button is a compliment
Someone left your list this morning, politely, with one click. That's not rejection. That's the nicest exit interview you'll ever get.
Our favorite mistakes
We never understood treating failure like a label. Instead we learned that failing fast is the defining skill of the age of…
In defense of the phone call
Forty-one messages, three muted participants, zero clarity. Then somebody called somebody, and it was over in two minutes.
The Colony Candle (may spark ideas)
Our newest drop is a awesome locally made candle (poured by Mellow + Ivy), and a three-word disclaimer. Apparently we have a…
Deadlines we set for no one
The internal project could slip a month and no client would ever notice. We'd notice. That turns out to be the whole…