Third-party scripts are house guests
Every pixel, widget, and embed on your site is a guest with a key to the place. Some of them moved in…
Our Journals
Strategy, craft, and a few articles we just felt like writing. From our founder, team, and a few friends.
179 Articles
The backup you never tested
An untested backup isn't a plan. It's a hope with a file name. The restore drill is what turns it back into…
Analytics without questions is a screensaver
A dashboard nobody interrogates is decoration. The chart was never the point. The question you brought to it is.
The web is still the best room
Every platform profile is a rented booth in someone else's building. Your website is the one room where nobody rearranges the furniture…
Accessibility debt is still debt
Skipping access isn't a saving. It's a loan, the interest compounds quietly, and the balance never announces itself.
Your site search knows your roadmap
People type exactly what they want into that little box, in their own words, every day. Almost nobody reads the log.
A lighter, on the house
A real Bic, a custom wrap, one sentence we actually believe, and no charge. Our philosophy now lives in pockets we'll never…
Plugins are employees
Every install is a hire, with keys to the building and a salary paid in load time. Most sites haven't held a…
The staging site is lying to you
Fast connection, tidy database, content written by the people who built it. No website gets to live anywhere that kind.
Forms are where money goes to die
The sale is already closed in their head. Then the form asks about company size, and the last mile becomes the longest…
Taste is a practice
Nobody is born with the eye. Taste is what accumulates when you look closely, say why out loud, and kill the work…
Loading is a moment, not a gap
People don't hate waiting nearly as much as they hate not knowing. The difference between a pause and a void is information.