Why we make merch nobody asked for
Hoodies, lighters, stickers. No strategy deck, no target audience, no ROI. That's the point.
Field Notes
43 Articles
Notes from Nashville
Field notes from our home city, written the way we actually experience it. The postcard version is somebody else's Nashville.
We are not a hive
There are three ways to organize talented people. Two of them are everywhere. We're built on the third.
Creativity is not a lightning strike
The sudden idea has a long, boring backstory nobody tells at parties. On attendance, constraints, and why lightning prefers the well-grounded.
Why the owl
Barn owls hunt alone. Under the right conditions, they live together anyway. Fourteen years in, that contradiction still explains us better than…
Leave room for the good accidents
The best idea in a project is usually the one nobody scheduled. Over-planning locks the doors it would have walked through.
Summer slow is a feature
July's quiet inbox isn't a problem to solve. It's the one scheduled maintenance window the industry gets all year, and most of…
On mascots and meaning
A surprising number of brands own an animal they can't explain. The difference between decoration and a thesis is whether it survives…
The range is the point
Kids' media next to healthcare next to a state park system. The wall isn't confused. It's the whole argument.
One hundred posts in
What a hundred journal entries taught us about consistency, saying things out loud, and writing as thinking. Quietly noted, then back to…
What we learned this year
An honest inventory from twelve months of work: the lessons, stated plainly, including the ones we had to learn twice.
Creative block is inventory
The block isn't an empty tank. It's a loading dock jammed with everything you collected and never processed.